Hot Wheels Let's Race combines racing fun with stunts and the show's cast of characters to create a fun experience for all ...

If you’re anything like us, that is, madly obsessed with cars and anything associated with them, you likely had a few Hot Wheels in the toy chest as a child. Though, again, if you’re anything like us, ...

Pontiac is continuing its trip down memory lane with a second ad for the new G8 GT sport sedan. Having reminded us of weekends at the arcade with their "Spy Hunter" spot, the new commercial brings ...

Aston Martin and Ferrari have now joined the lineup, available in the blister pack or the higher-tier Premium Series.

Are you a print subscriber? Activate your account. By Nick Bunkley - 1 hour 19 min ago By John Dioso - 1 hour 35 min ago 1 hour 57 min ago By Ad Age and Creativity Staff - 2 hours ago By Donny Dvorin ...

Mattel is giving Hot Wheels a makeover — and enlisting NFL great Russell Wilson and his five-year-old son, Win, to show it off. In Snap to Play,” the New York Giants quarterback turns into a racetrack ...

A whole bunch of TV broadcast licensees are in trouble with the FCC for allegedly violating the rules that limit advertising on children’s TV (according to Deadline), and that means this is a good ...

Mattel and AirConsole have partnered to launched Hot Wheels: Xtreme Overdrive, an exclusive game for BMW customers.

Hot Wheels is selling a limited edition 1:64 scale die-cast car featuring Brad Pitt's character, Sonny Hayes. The die-cast car is available for pre-order for $25 on June 24 at Noon E.T. F1 The Movie ...

Formula 1's partnership with Hot Wheels now features the full grid thanks to the addition of Ferrari and Aston Martin to the ...

The world’s favorite toy cars, Hot Wheels and Matchbox, are celebrating anniversaries this year: Hot Wheels just turned 50 years old, while Matchbox cars are 65. It turns out some of them would have ...

Las Vegas Hosts Inaugural Hot Wheels Legends Tour Stop in Search for Local Car to Memorialize as a Die-cast On September 20, the Hot Wheels Legends Tour, the world’s largest traveling car show and ...