Because so many of the influential men who receive these items are popular on social media or are influencers in their own right, it makes sense for Heineken to promote the campaign through social ...

In 2016, Heineken introduced a 330ml Sleek can (tall and skinny) with the ambition of conveying a more premium image for consumers who seek for a more sophisticated drinking experience. It was a soft ...

Some background on how Heineken's past and present marketing strategy was offered in a presentation at the Palais des Festivals from Mark van Iterson, the company's global head of design. We’re ...