Add Yahoo as a preferred source to see more of our stories on Google. What happens when you just don't have what it takes to be a hero? That's the question that YouTube user XeteraCX asked when he ...

For years, GoPro has been synonymous with helmet-cam footage of skydiving, surfing, heli-skiing and other extreme activities that most of us prefer to enjoy by proxy while browsing YouTube and eating ...

GoPro is a brand synonymous with action cameras, yet it has achieved that status without ever producing a standard, scripted TV spot. That changes today, with the launch of GoPro’s “Capture Different” ...

GoPro is launching its biggest advertising push to date one week after a disastrous quarterly report wiped out a good chunk of the company's value. The centerpiece of the campaign is the company's ...

The video, first spotted by AdWeek on Reddit, took viewers through a mind-numbingly boring day at his office, juxtaposing GoPro’s usual habit of getting millennials to partake in adrenaline pumping ...

Go wild! GoPro got into the Super Bowl commercial arena for the first time with a super high energy montage of extreme athletes snowboarding, rock-climbing and bear-hugging. The Ramones 'Blitzkrieg ...

When we heard GoPro was going to be a Super Bowl advertiser again this year, we were prepared for something epic. And while the event the camera brand chose to feature is definitely a monumental ...