Alison Syrett is an editor and writer with over a decade’s worth of experience in the fashion industry covering everything from personal style to shopping recommendations to emerging trends.

Zadig and Voltaire is a French ready-to-wear clothing brand which opened its first store in Paris in 1997 and has opened several other stores across the French capital.

(Searches for the brand on Poshmark were up 34% year over year in December 2024.) “Gen Z are discovering French contemporary brands for the first time. They’re attracted to timeless pieces ...