Amazon Haul is now rolling out in beta and available to U.S. customers when they next update their Amazon Shopping app. (Amazon Image) Amazon is launching

Amazon promises that nothing in the Haul category will be more than $20 — and most items will be closer to $10. As an added bonus, Amazon offers an A-to-Z Guarantee, which guarantees all items are authentic and safe — and you have a hassle-free remediation process for products sold and fulfilled by the brand's selling partners.

Amazon has launched a low-cost online storefront featuring electronics, apparel and other products priced at under $20.