EV brands Rivian, BYD, and Lucid take the wheel to satisfy drivers who are sick of Musk’s conduct. “It’s time for me to divest from all things Elon,” one marketing exec, now an ex-Tesla owner, tells VF.

Crowds protesting Musk’s purge of the U.S. government under President Donald Trump amassed outside Tesla dealerships.

The plan for a day of mass demonstrations follows a series of violent incidents. Anti-Musk activists have been accused of throwing Molotov cocktails at Tesla facilities in Colorado, Nevada and Oregon and defacing Tesla vehicles there, and on Monday, authorities said they found multiple “ incendiary devices ” at a Tesla location in Texas.