Marketing Interactive

Durex pumps out new package, shoots SG campaign

Durex has rebranded its product packaging to empower good and safe sex for its consumers. The new packaging features new labels, colour, designs and orientation aimed to help consumers find a best-fit ...
Hindustan Times

Durex Jeans: Condom for the denim and Tinder generation

Durex, the world’s largest makers of condoms has launched Jeans, a new condom brand in a new packet, priced at Rs 25 for two. For all those who thought that Durex, the world’s largest condom maker was ...
Liverpool Echo

Durex recall batch of condoms after they fail 'burst test'

Supermarket giant Tesco has issued a product recall notice for a selection of Durex condoms after they fail 'burst test'. Posting signs in their shop windows in Liverpool city centre, customers are ...
Marketing Interactive

Durex SG ups flavoured condom portfolio with durian and chendol ahead of April Fool's

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene. Durex Singapore has unveiled its upcoming product range - condoms that comes in local flavours. These ...
Hindustan Times

Durex' ‘massive undertaking’: India condom push for women, rural consumers

For years, the world's biggest condom maker Reckitt Benckiser designed products and marketing to lure Indian men to its Durex brand. Now, it is pushing a growth strategy by betting on women and rural ...
Reuters

Durex makes India condom push for women, rural consumers

LONDON/MUMBAI, Sept 12 (Reuters) - For years, the world's biggest condom maker Reckitt Benckiser (RKT.L), opens new tab designed products and marketing to lure Indian men to its Durex brand. Now, it ...