“The theory of cognitive dissonance obviously has many implications for everyday life. In addition to throwing light on one's own behavior, it would seem to carry useful lessons for everyone ...

"27.75 calories too many, but I’m meant to be gaining weight. I shall look better when I do." (Diary entry, in recovery, 2008) In the first two posts in this series, I sketched out the basics of ...

Cognitive dissonance refers to the psychological discomfort that arises when an individual holds two or more conflicting cognitions—attitudes, beliefs or behaviours—simultaneously. This tension drives ...

Cognitive dissonance emerges when consumers experience a clash between their beliefs or expectations and their purchasing decisions or outcomes. Originating from social psychology, the concept has ...

Standardizing measurement of tobacco use in cancer clinical trials. This is an ASCO Meeting Abstract from the 2015 ASCO Annual Meeting I. This abstract does not include a full text component.

Cognitive dissonance is a psychological term that describes the discomfort you feel when your beliefs don’t line up with your actions. Or it could refer to the tension of holding two conflicting ...

You could hang on to the empty bottle, or throw it in with general rubbish. If you are particularly passionate about recycling, the latter option may feel quite distressing. However, you might peek ...

Cognitive dissonance is the discomfort a person feels when their behavior does not align with their values or beliefs. Cognitive dissonance is a psychological phenomenon that occurs when a person ...

Do you ever feel a nagging sense of discomfort when your actions don't match your beliefs? For example, you might tell a small white lie even though you value honesty. That uneasy feeling is known as ...