In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

The footage shows her in a store holding what looks to be a small clutch bag from the luxury fashion brand Christian Dior priced at $9.49 CAD (around $6.60 USD). The bag was found at Value Village ...

The stunning bag isn't the only dupe fashion fans have been loving recently ... the desired illusion of exclusivity. Just last year, Dior came under investigation for paying £44 to assemble ...