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This concentration focuses on expanding traditional marketing theories and practices to the digital space by analyzing online consumer behavior and designing advertising and promotional strategies ...

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Examples of core required courses in digital marketing include: Online master’s programs in digital marketing usually require a minimum of 30 or 36 credits. The length of each program will vary ...

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Our online program supplies you with the industry-leading skills you need to develop digital strategies ... A digital marketing plan progresses from a brief to channel selection to projection of ROI.