RICHMOND, CALIFORNIA - JULY 11: In an aerial view, the Costco logo is displayed on the exterior of a Costco store on July 11, 2024 in Richmond, California. Costco announced plans to raise ...

But did you know that Costco employs a similar strategy in an out-of-the-way online portal of its website? It’s called Costco Next. Like the vendor roadshows that liven up Costco warehouses ...