Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.

Molson Coors Beverage Co. announced this week that Coors Light will be rebranded as "Mondays Light" for a limited time. Undoubtedly, advertising and commercials are an immediate way to create communication and impact consumers. Recently, it was revealed that the beer brand Coors Light will change its “name” following an ad with spelling errors.

Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack of beer bearing the new moniker.

Coors Light is changing its name to Mondays Light ahead of Super Bowl Sunday. As part of the campaign, it misspelled "Refreshment" on a billboard ad.

In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays Light.” The brand-new name pokes fun at football fans who may have a bad case of the Monday hangover after a night of hardcore drinking on game day.

Locals walking the streets of New York's Times Square on Monday were met with a neon surprise. A towering advertisement for Coors Light beer appeared to have a typo; the brand's long-running slogan, "Mountain Cold Refreshment,