Ahead of the launch of his first signature sneaker in 2025, Converse is introducing its logo for Shai Gilgeous ... He's previously reported on streetwear and sneakers at Input and Highsnobiety ...

Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.

After the game, Converse projected Gilgeous-Alexander's signature logo over multiple buildings. It was easily one of the best marketing moves of the NBA season so far. Similar to a Batman signal ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a playoff berth.

Gilgeous-Alexander has worn the butter-colored sneakers in his games since then. Like projecting his own Batman signal, Converse took advantage of his logo after the Thunder beat the Celtics on ...