On Thursday morning, Converse unveiled Oklahoma City Thunder guard Shai Gilgeous-Alexander's signature logo, a design crafted ... an indelible mark on the brand, infusing his unique perspective ...

Additionally, the American sportswear brand has a history with the ... hype for his upcoming sneaker release. Converse unveiled Gilgeous-Alexander's logo last December, and the NBA MVP candidate ...

Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a playoff berth.

In partnership with Converse, the shoe brand he is signed with and has a signature sneaker with, Gilgeous-Alexander's logo was projected all over the city of Boston following the victory.