Are you a print subscriber? Activate your account. By Bradley Johnson - 42 min 16 sec ago By Ad Age Staff - 1 hour 6 min ago By Brian Bonilla - 1 hour 25 min ago 1 hour 30 min ago By Gillian Follett - ...

It comes as no surprise that Colgate-Palmolive Co. continues to be outspent in media and advertising by other big players such as Procter & Gamble, L'Oreal and Unilever and now also the increasingly ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Dabur India has got interim relief from the Delhi High Court which has restrained its business rival Colgate Palmolive from telecasting a new TV commercial on Colgate tooth powder. The court order ...

Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

The Super Bowl is the ultimate platform for advertisers to get their products to the masses. While some others are toting big name celebrities, the toothpaste company Colgate have gone a decidedly ...

In Bangkok, Colgate advertised oral health by passing out something a bit more cruelly creative than mere toothpaste samples. Instead, advertisers loaded sweets like lollipops and cotton candy with ...

Everyone knows that one of the main attractions of the Super Bowl is the ads. Especially when the big game becomes a blowout, people focus on the commercials and rank them on their creativity and ...