Coke was classic, Pepsi was cool — and both were unapologetically, thrillingly bad for you. But in 2025, the battle lines have shifted. The two soda giants aren’t fighting over who makes the ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

Coca-Cola Company has long been been the market leader. Pepsi ranks second ... Deadline reports that Sony Pictures won a hot bidding war for "Cola Wars," a movie script that tells the riveting ...

Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

PepsiCo has just bought gut health superstar Poppi. Coca-Cola is launching its own prebiotic soda Simply Pop. What’s the ...

Coca-Cola makes a wide range of beverages. Basically, that's all it does. The company does this very well, with a massive global distribution network, research and development acumen, and ...

New Delhi: PepsiCo India has ignited the cola wars anew with its cheeky "Anytime is Pepsi Time" campaign, taking a subtle swipe at rival Coca-Cola’s recent "Half Time" push. Launched with a ...

Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...

Gum arabic acts as an organic emulsifier in consumer goods around the world — in candy, medicine, soda and cosmetics.

As Coca-Cola bets on ‘Half Time’, Pepsi sees an ‘Anytime’ opportunity The Tribune, now published from Chandigarh, started publication on February 2, 1881, in Lahore (now in Pakistan).

This also attracted comments on the social media platforms, where people fondly remembered the 1996 ad war, when Pepsi had launched its ad campaign titled 'Nothing Official About It'. PepsiCo had lost ...