Coca-Cola is facing growing criticism after releasing a Christmas advertisement created with artificial intelligence. The ad, ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Last month, Coca-Cola launched an AI ad for its holiday campaign, “Holidays are coming.” ・McDonald’s aimed to talk about a stress-free Christmas with the title “The most terrible time of the year,” ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Coca-Cola’s Christmas ads evolved from hand-drawn art and crafted animation to digitally produced films and, more recently, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

It looks like it isn't only its controversial AI-generated Christmas ad that's landed Coca-Cola in trouble this festive season. The cola brand has also found itself on the receiving end of a lawsuit ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Fueling that performance is a marketing organization that has undergone a complete overhaul over the past four years. And at the center of the transformation is global chief marketing officer Manuel ...

NEW YORK ? A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand?s recent successes in isolating mobile?s value are helping drive exciting new engagement ...

ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for ...