Unilever's Clear anti-dandruff shampoo launched into the China market in late 2007 and enjoyed rapid success, ending 2008 as the 5 th most popular shampoo brand in China. However, by the end of 2009, ...

Unilever’s Clear shows strategic limitations of optimizing for reach on social Unilever’s Clear shampoo brand generated a strong response on mobile with a campaign that created word of mouth ...

I woke up with the all-too-familiar itch to switch up my hair color and opted for full foil highlights to brighten up my mousy brown strands. Although I am so ha ...