Third-party cookies – the backbone of programmatic advertising – are not long for this world. Google’s Chrome browser will phase them out in two years ...

Google Chrome is ditching third-party cookies for good. If all goes according to plan, then future updates to the world’s most popular web browser will rewrite the rules of online advertising and make ...

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering ...

Google is finally taking the next step in its multi-year plan to kill cookies in the Chrome browser. As of January 4th, Google has disabled cookies for one percent of Chrome users, or about 30 million ...

When you use a web browser such as Chrome, the websites you visit create files called cookies. These cookies save and track browsing data but can pile up and slow down site loading times. That’s why ...

Google shared details on a recently introduced Chrome feature that changes how cookies are requested, with early tests showing increased performance across all platforms. In the past, single-process ...

Google Chrome 84 is rolling out restrictive third party cookie handling that can cause 3rd party cookies to not set. This can result in loss of income or website functions that break. This is what ...

Third-party cookies provide no real benefit other than to track your browsing habits and annoy you with targeted advertisements. Since websites that require you to sign in use first-party cookies to ...