Holie's better-for-you cereals range is sold in The Netherlands and Belgium and launched in the UK last month.

Figures from The Grocer reveal that the top 10 Kellogg's cereal brands experienced a dip in ... Kellogg's most substantial investment into British cereal production in three decades, creating ...

But food giant Sanitarium, which owns rival brand Weet-bix, has objected to it being sold. The shop's owner has been told the cereal will only be released if a sticker is put over the Weetabix label.