Britain’s favourite breakfast cereal is now one of the most popular in the US, thanks to the approval of a basketball team. On Sunday, the Kentucky Wildcats defeated the Illinois Fighting Illini ...

Williams said he used to eat the cereal growing up and found it gave him more energy than just eating a few slices of toast before a game. Sales of Weetabix have spiked in the US, thanks to a plug ...

Britain’s favourite breakfast cereal is now one of the most popular in the US, thanks to the approval of a basketball team. On Sunday, the Kentucky Wildcats defeated the Illinois Fighting Illini, ...