The brand dynamics pyramid is an instrument to diagnose the factors underpinning customer loyalty to a brand. Each level of the pyramid represents an increased level of familiarity and involvement ...

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.

Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly ...