Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle. As you conscientiously throw a used plastic bottle into ...

In the world of “survival of the fittest”, the more robust a brand, the greater its resilience across economic cycles. In moments of consumer ... what could have been a relatively dry deck to life ...

It is withdrawn when it becomes unprofitable. The level of sales determines where a product is in its life cycle. This can be illustrated visually on a graph: The life cycle, and how long it takes ...