BIC’s solution is the EasyRinse, a razor head with added space in between the blades to reduce clogging and make rinsing faster. Still a valiant blade warrior (blade count: ...

Under Bich’s leadership, the company implemented a growth strategy called the Horizon plan. It “reframed” BIC’s three core businesses: pens, lighters, and razors, which the company began ...

BIC is a brand most of us take for granted, but its journey from a simple ballpoint pen to a global powerhouse is nothing ...

Popular Razors: Hydro5, Quattro, X-Factor; 3. Bic. P.Avakumov / iStock via Getty Images. Disposable razors are often very inexpensive. Most people know what Bic razors are.

No Clog.” The move, which yielded a comical spot spanning Madix and BIC’s social channels, linear TV and YouTube TV, has so far paid dividends, boosting sales of the women’s EasyRinse razor by 35% in ...