Amazon has been fined a record $39M after a bitter trademark dispute with clothing brand Beverly Hills Polo Club (BHPC). The online retail giant was sued by Lifestyle Equities, owner of the Beverly ...

the owner of "Beverly Hills Polo Club" (BHPC) horse trademark, which alleged Amazon's India shopping website had listings of apparel with a similar logo at a fraction of the price. The infringing ...

In a 2018 case between the two parties, the Delhi High Court instructed Amazon to take down URLs of all the products that violated the Beverly Hills Polo Club logo trademark. This included both ...

an Indian court has ordered an Amazon subsidiary to pay $39 million in damages for infringing the “Beverly Hills Polo Club” (BHPC) trademark after apparel featuring a nearly identical logo was ...

2025 The Beverly Hills Polo Club (BHPC) trademark features a polo player on a charging horse, representing the sport and a luxury lifestyle. The brand owners claim this logo uniquely identifies ...