The National Collegiate Athletic Association’s March Madness is right around the corner. The National Basketball Association (NBA) is fresh off its All-Star break, with the playoffs on the horizon.

While the NBA season typically ignites interest in basketball footwear in late October, and the holiday shopping season kicks off in earnest in November, a distinct trend has been steadily building ...

Basketball isn’t just a game of points — it’s a choreography of hard stops, vertical takeoffs, and pivots so sharp they could slice through parquet. And if your shoes can’t keep up? You’re not just ...

Nike’s G.T. Jump Academy basketball shoes are now 28% off, priced at $57 down from $80, as part of the company’s back-to-school deals for 2025. This represents a 28% discount. You can save an ...

Skechers continues to lean into the performance footwear space with its new basketball shoe, which it offers on its website as a unisex style. “We designed the SKX Full-Court Press for players who ...

As he watched the Boston Celtics play from the stands of TD Garden, one noise kept catching Adel Djellouli’s ear. “This ...

The Air Jordan signature shoe has been a sports and pop culture staple for 40 years. Illustration: Dan Goldfarb / The Athletic; photos courtesy of Nike There was a time when the Air Jordan shoe was a ...

A new study explains why basketball shoes make a high-pitched squeaking noise when they rub against the hardwood. The ridges on the sole hold the key ...

Only five other active NBA players have a signature Nike sneaker line. Michael Reaves / Getty Images As Detroit Pistons All-Star Cade Cunningham sat across from Houston Rockets superstar Kevin Durant, ...