Among today’s creative highlights, Cooper Flagg wins at everything—even bingo—in AT&T’s March Madness campaign; Axe puts up ...

BMW turns to the gaming community for groundbreaking in-car gaming ideas, launching a competition to find the next big thing in automotive entertainment. BMW is revving up its pursuit of cutting ...

The original logo had been designed long before these ads ran, but as pointed out by Fred Jakobs, archive director at BMW Group Classic, the brand did little to correct these assumptions. “For a long ...

BMW, the automotive brand, launched its electric vehicle (EV) range in the UAE by creatively utilising Google Maps to enhance visibility and drive test drives without traditional advertising costs.