In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...

Eric Andre and Annie Murphy live the smooth life with the new BIC EasyRinse razor's patented anti-clog technology. PHOTO COURTESY BIC Shelton-based manufacturer BIC has teamed up with comedian Eric ...

While sprouting body hair isn’t a choice, managing it (or not) with a quality body shaver is entirely up to you. Admittedly, we kind of envy the guy who can sprout thick, dark hair from just about ...

No, BIC doesn’t have any plans to sell a smart razor quite yet, but the shaving giant is giving away a new Bluetooth-equipped prototype to learn more about how people are shaving. Part of ...

Back in 2012, Bic got the kind of attention no brand wants. Its launch of a Bic Crystal pen designed “for her” generated widespread ridicule — including a popular satiric video by Ellen DeGeneris.

Gonzalve Bich, CEO of BIC, discussed trends in shaving technology and how those have affected the business. Trump Says 150 Countries Want to Make Trade Deal With the U.S.

For most, getting the perfect shave using a razor can prove to be quite difficult. And if you identify as a woman, it can be even more stressful, as most razors marketed towards women tend to have ...

Bic wants to design better razors via a new prototype of a connected wet shave called the Next Bic Thing. It looks like a normal five-bladed shaver and handle, but it can capture tons of shaving data, ...

Razors are marketed differently to men and women, and women tend to pay more. By Amy Jamieson Years ago I was walking through Central Park in New York City when a person working for Schick asked if I ...