Bic CEO on How the Rise of Body Hair Shaving Has Boosted the Razor Industry Gonzalve Bich, CEO of BIC, discussed trends in shaving technology and how those have affected the business. By ...

BIC just unveiled, Made For YOU, a brand new gender-neutral razor, ... It was truly about let's just offer the best shave regardless of the body part.

A longtime fighter in those wars, BIC produced the first single-piece disposable razor back in 1975. (Blade count: one.) But recently BIC started to reconsider the battle.

Back in 2012, Bic got the kind of attention no brand wants. Its launch of a Bic Crystal pen designed “for her” generated widespread ridicule — including a popular satiric video by Ellen ...

Shelton-based manufacturer BIC has teamed up with comedian Eric Andre and actress Annie Murphy to promote its new EasyRinse razor. The “All Shave. No Clog.” slogan for the new campaign […] ...

No, BIC doesn’t have any plans to sell a smart razor quite yet, but the shaving giant is giving away a new Bluetooth-equipped prototype to learn more about how people are shaving.