This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...

When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand experience for all audiences. Logos, Lockups and Seals At the ...

The California-based surf company Lost contends co-founder Matt Biolos, an acclaimed board shaper, has used the “Mayhem” mark ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...