Sixty years ago, Rahul daCunha, son of Amul girl’s creator Sylvester daCunha, inherited the legacy campaign with the same “free hand” given to his dad by Amul boss Dr Verghese Kurien ...

He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...

Tributes are pouring in for Indian advertising guru Sylvester daCunha who created the iconic Amul girl advert. He died on Tuesday night in the western Indian city of Mumbai but Amul announced his ...

Mumbai (Maharashtra) [India], June 22 (ANI): Sylvester daCunha, the creator of Amul 's enduring ' Utterly Butterly ' girl, passed away in Mumbai. Amul's managing director Jayen Mehta expressed ...

In the ad, the Amul girl is shown in a confrontation with a dragon, behind which a logo of the Chinese video-sharing mobile application TikTok can also be seen. While some Twitter users lauded the ...

In their signature style, Amul created a doodle to honour the feat. In the creation, the Amul girl representing late actor Smita Patil can be seen holding a glass of milk in one hand and bread and ...

Through a creative topical, of course! Find out more about it below. In the illustration, we see a player dressed in the Indian team jersey seated next to the Amul girl. He wears an expression of ...

It had to be easy to draw and memorable. And, the Amul girl, who has been synoynmous with the brand was thus born. His son, Rahul daCunha inherited the Amul and kept the legacy alive. Hence ...

Rahul daCunha, MD of daCunha Communications, which created the iconic Amul girl and runs the funny topical ads, says, “Consistency is the heart of brand equity. Speaking of the girl, we keep her ...

Amul, India's iconic dairy brand, has once again captured hearts with a clever and humorous topical advertisement, this time bidding farewell to tennis legend Rafael Nadal. Known for its witty ...

Dairy brand Amul shared a doodle that summed up the sentiment of disappointed Coldplay fans who couldn't manage to secure ...

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