Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly, small businesses can monitor cultural shifts—whether through social media trends, ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

Discover how to leverage the first quarter of the year to establish a strong foundation for social media success. Learn to ...

Here’s an example of an agent using a lifestyle photo instead of a headshot on Instagram: If you want to save time, money, and effort marketing your brand on social media this year, these three ...

diverse features and strengths (see more). Brands marketing through social media need to focus on creating overall authenticity and positive image through multiple channels, according to a panel at ...

Discover how omnichannel marketing supports seamless customer experiences. Learn omnichannel strategies to improve engagement ...

The TikTok situation highlights the complexity of enforcing regulation compliance on digital platforms supported by companies ...

Smart B2B marketing teams will include employees in their social media strategies, empowering them to become content creators ...

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

23% are using social media analytic tools. 7% say they integrate social media into their marketing activities. Companies also struggle to gauge the effectiveness of social media. Asked to identify the ...

Monitor Key Metrics for Better Results; Track Competitor Mentions to Reduce Their Impact; Use Analytics to Overhaul Digital ...