Netflix has used generative artificial intelligence (AI) to produce visual effects in one of its original series for the first time, marking a significant moment for the streaming giant and the wider entertainment industry.

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The technology is already transforming the industry — and could forever change the entertainment we consume. But the battle to contain it has just begun.

How AI Reimagines Entertainment. Last year, NVIDIA CEO Jensen Huang predicted that fully AI-generated games would appear within 5 to 10 years.

China plans to use AI technology to modernize classic martial arts films featuring Bruce Lee and Jackie Chan and reintroduce them to younger viewers.

When Karandeep Anand’s 5-year-old daughter gets home from school, they fire up the artificial intelligence chatbot platform Character.AI so she can chat about her day with her favorite characters, such as “Libarian Linda.

3. Diluted Originality And Authorship. While AI in entertainment blends human creativity with machine precision, it risks diluting originality and blurring authorship lines.

Sandros acknowledged that The Eternauts show is the first Netflix title to use AI-generated shots fully in its final footage. He added that without AI, such effects would have been more costly and time-consuming for a production of that size.