I’m very impressed and I don’t impress easily,” wrote a customer of the fanatically-reviewed set that’s 25% off right now.

Thread count — referring to the number of yarns in a square inch of sheeting — has long been considered an easy way to shop for luxurious sheets: The higher the thread count, the better the ...

The kicker? “[G]et this: I have (much pricier) white 700-thread-count sheets that I’ve washed with my Target bedding, and I can’t tell them apart when I take them out of the dryer.” ...