Warner Bros. Discovery to split
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Subscribers to the company’s flagship streaming service, Max, watch HBO content, studio movies and older Warner Bros. series — and little else.
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Warner Bros. Discovery has announced that HBO Max will continue its global rollout, with new markets including Iceland and Estonia.
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HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.
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Europe has been the fastest-growing international region for the streaming service, which is getting ready to accelerate its global growth strategy with the latest market debuts.
The first of these two companies is tentatively dubbed "Streaming & Studios," though it will almost certainly maintain the Warner Bros. name. This company will comprise Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO and the streaming service HBO Max, along with these brands' existing film and television libraries.
HBO Max will soon be splitting from CNN after parent company Warner Bros. Discovery announced it will be breaking up into two separate publicly traded companies, one focused around streaming and the other on traditional television broadcasting.