The family of a Florida man who drowned while swimming off the coast in North Myrtle Beach says poor safety protocols and ...

Cavender’s Boot City’s new store in North Myrtle Beach is set to open this fall, located at 2301 Highway 17 S. Cavender's ...

A new lawsuit filed in Horry County alleges patterns of discrimination and retaliation at a Myrtle Beach vacation timeshare ...

Searchers looking for a missing 21-year-old swimmer in North Myrtle Beach have shifted their focus from the ocean to the shoreline, while authorities are combatting misinformation about the search.

NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

Tropical Storm Chantal, the first of the year to impact the coast, is expected to hit Georgetown County early Sunday and linger for 12 hours, then move on.

A search is under way to find a 21-year-old man who went missing Wednesday near 45th Avenue South in Myrtle Beach.

Iconic Preston’s Restaurant has been demolished as a new business venture moves forward. What we know about plans for the ...

North Myrtle Beach’s Chamber of Commerce recently took a boat ride with bags full of oyster shells to clean our waters, ...

And while the city of Myrtle Beach might be more popular for vacationers by offering a wide array of activities, including its famous Myrtle Beach Boardwalk and Pier, North Myrtle Beach, with a ...

This summer has seen high-profile crimes and many calls for service for Horry County Police. Crime data shows that certain ...

The realignment project is a RIDE III project that aims to straighten Highway 501 at the Broadway Street intersection and align it with 7th Avenue North instead of Main Street. The entire realignment ...