Over a year since it dipped into generative artificial intelligence, Samsung’s Galaxy S-series phones are now the vanguard for its gen-AI features. This year, we’re getting even deeper hooks into Google’s Gemini AI assistant and more built-in software tricks than ever before.

The Samsung Galaxy S25 Ultra may be an iterative update over the S24 Ultra, but it iterates in pretty much every way.

During this pre-order period which ends tomorrow (Friday), you’re getting double the storage without paying extra. The Galaxy S25 Ultra 512GB is priced at just $1,299 (instead of $1,419), and the 1TB model is priced at $1,419 down from $1,659. You can get similar discounts on the Galaxy S25 and S25+.