The results come at a tricky time for Chinese commerce businesses, given the broad sluggishness in the world's second-largest economy.

Alibaba Group Holding missed analysts' estimates for second-quarter sales on Friday, as persistent economic uncertainty sapped consumer spending in China and weighed on the e-commerce group's domestic business.

Alibaba, China’s e-commerce, entertainment and tech giant, reported a 5% increase in revenues in the three months to September.