As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

K-VIBE invites experts from various K-culture sectors to share their extraordinary discovery about the Korean culture.

In fact, according to Bloomberg ’s Mark Gurman, a longtime Apple reporter with deep connections inside the company, Cook is ...

These trends promise to redefine how manufacturing professionals and organizations leverage AR for innovation and growth.

Augmented reality sports apps are reshaping how fans engage with games, offering real-time stats, instant replays, and new in ...

Surespan adopted zero-trust network access to send and protect files. It also introduced AR headsets to connect workers in ...

A visitor trail about witch trials in the 16th and 17th centuries is being brought to life by augmented reality. The Tendring ...

Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of the game.

With the help of AR virtual analysis, UEFA Technical Observer Rafa Benítez explains how UEFA Champions League teams work ...

To create transparent glass like an airplane window, Zeiss relies on a combination of micro-optical structures and ...

The character creator inZOI starts with is definitely impressive. It immediately shows off the visuals, and offers tons of ...

Mark Zuckerberg has always had the courage to bet boldly on the future. Long before others saw the potential, he invested aggressively in virtual ...