PM EST This story has been updated with a comment from an Amazon rep.Amazon is launching a Shein competitor, according to a new press release.With Shein's skyrocketing sales, it's easy to see why the Bezos-owned big-box retailer aims to compete head-on in the world of low-cost,

Sign me up! With the debut of Amazon Haul in beta form this week, we’re finally getting a glimpse of the company’s long-awaited response to Temu and Shein, the discount e-commerce platforms for the TikTok generation that have turned online shopping into something that feels more like playing a game.

Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein. The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.