Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era. The new Alexa is more conversational, can incorporate a user’s personal preferences into answers,

Ten years after Amazon debuted its virtual assistant, Alexa is finally being upgraded for the generative-AI age. Meet Alexa+.

After a lengthy delay, Amazon has finally jumped on the same AI chatbot bandwagon as everyone else. At an event in New York on Wednesday, Amazon lifted the veil off of the new AI-enhanced version of its Alexa voice assistant, called Alexa+.