The network has picked up a comedy starring Tracy Morgan and Daniel Radcliffe and renewed first-year dramas ‘Brilliant Minds' and ‘The Hunting Party.'

The NBA has finalized its agreements with Disney, NBC Universal, and Amazon Prime Video on a new broadcast rights package that will bring in $76 billion over the next 11 years, according to Andrew ...

A suite of new documents unsealed Tuesday in the lawsuit between Warner Bros. Discovery and the NBA shed further light on the league’s new media rights deal that will kick in with the 2025-26 ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

With its history of great NBA broadcasts, significant reach on a broadcast network, and a storied sports brand, the direction NBC goes with its talent will dictate much of how the league looks and ...

NBC also plans to promote the return of the NBA on NBC, on-air and at Churchill Downs, where an activation is planned. As TV increasingly leans into live events, those events are now being ...

NBC’s upcoming NBA broadcasts promise to be an extraordinary experience, especially with their innovative use of artificial intelligence. The network plans to revive the iconic voice of Jim ...

Next season’s coverage to feature ‘an unprecedented level of integration between the platform and NBC Sports’ production’