Demand Gen Report - The Latest B2B Marketing News & Trends
WEBReaching & Pre-Qualifying B2B Decision-Makers With An Interactive Video Strategy. Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward…. Demanding Views September 6.
Navigating The Attention Economy Via Snack-able & Shareable …
WEB89% of survey respondents downloaded and consumed assets they found themselves; 72% shared content with relevant team members and, of the colleagues who received content, 57% downloaded and consumed those assets; and. 46% reviewed more content on social media. Interestingly, despite buyers’ marked preference for self-service journeys, it ...
Loyalty And Retention Driving Next Generation Of Customer …
WEBMar 13, 2013 · While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua. Andrew Gaffney, Editor of Demand Gen Report, kicked off the meeting with a discussion of the ...
Resources - Demand Gen Report
WEBResources. Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing?
Without Demand Generation, Lead Generation Doesn’t Stand A …
WEBMar 15, 2024 · Veronica Zanellato Kido is a marketing communications specialist and president of Kido Communications, a boutique PR firm that focuses on high-touch campaigns.With nearly 20 years of corporate marketing and public relations agency experience, she has worked with startup and large-sized technology product and professional services firms.
2022 Content Preferences Survey: B2B Buyers Crave Concise, …
WEBWhile content has always been an important part of a strong marketing strategy, it became invaluable during the pandemic. Amidst stay-at-home orders and canceled events, B2B buyers became reliant on online content to stay connected and research potential purchases — and it’s a trend that’s here to stay. According to new …
New McKinsey Research: The Top Three Channels B2B Buyers Prefer
WEBJun 22, 2022 · Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires. However, new research from global management consultancy McKinsey highlighted the changing sales landscape and identified key trends that outlined buyers' evolving preferences.
Multichannel Attribution Company Hyros Appoints New CEO
WEBMar 30, 2023 · Hyros, a multichannel attribution company recently acquired by Banzai, welcomed adtech veteran Inman Breaux as its new CEO. Breaux succeeds Alex Becker, Founder of Hyros, who will take on the role of Chief Revenue Officer with a focus on product development. Breaux brings more than 15 years of experience in customer privacy, advertising technology, operations and digital media.
B2B Content2Conversion Conference & Demand Gen Summit
WEBLaunched in 2012, the B2B Content2Conversion Conference & Demand Gen Summit has quickly become the must-attend event for B2B marketers. This annual gathering of today’s top marketing minds, moved from NYC to Scottsdale AZ in 2015 – and the feedback has been tremendous. If you are a B2B marketer – or charged with demand generation […]
Forwrd.ai Acquires LoudnClear.ai To Increase Data Enrichment ...
WEBJul 17, 2024 · Forwrd.ai, a B2B predictive AI platform for RevOps, acquired LoudnClear.ai, a multi-layered conversational AI platform. Through the acquisition, Forward hopes to strengthen its data enrichment capabilities by fueling its predictive models with LoudnClear’s signals. Forwrd.ai is designed to provide organizations with …
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